Agency Philosophy
Proudly just a piece of the puzzle.
For too many companies, PR is on an island, stranded far away from brand, marketing, media, and all the other departments. That separation? It causes dissonance — and ultimately — fractured brand messaging. We started Friday Night PR to close the gap.
As a diverse collective of experienced PR professionals, we integrate with your team from day one to coordinate and align communications as a unified team.
Because every story is better that way.
Just another
Friday at the office.
While every one of our brand partners has unique needs, we treat each with the same care, attention to detail, and follow-through. Here’s what you can expect from working with us.
Listen.
It all starts with a conversation. Over coffee? Zoom? Cocktails? You pick but we know, it’s the only way to get to know each other, build trust, and truly evaluate your PR needs.
Align.
If we’re both feeling good and heard, we summarize. Simplify. We boil it all down so that the communications roadmap and overall goals are crystal clear.
Coordinate.
With common ground, it’s time to make moves. We build out a detailed strategy with workflows, responsibilities, and milestones defined, then take action. Together.
Deploy.
This one’s self-explanatory. Hit send. Pitch. Publish. Post. Play. We use all the tools in modern communications to spread the word and share your story in the way it deserves.
Converse.
PR is a long game. It’s not about what you said or did once. It’s about what you say or do over years, decades even, to cultivate meaningful conversation with your audience. And we’re here to drive all of it.
Meet the Founder, Kelsey Nelson
With nearly a decade of experience planning and executing comprehensive brand strategies, Kelsey Nelson is a storyteller to her core. Over the years, she’s been honored to partner with brands ranging from startups to Fortune 500 companies.
Kelsey has expertise in content development, social media, influencer marketing, and media relations. Fluent in the language of creatives, content creators, media buyers, and advertising pros, she believes PR warrants as much attention as the rest of the mix.
Above all, she advocates for partnership, transparency, and team empowerment. She believes the best work is done when you keep the business objectives front and center, lean on data and insights to guide you, and let your imagination run wild.